Branding / Design

Project Info

E-Commerce Redesign for

We are excited to present a comprehensive e-commerce redesign project for, an established online platform catering to cycling enthusiasts in Colombia. This project aims to transform the website into a user-centric, visually appealing, and highly functional online marketplace that provides an exceptional shopping experience for both seasoned cyclists and beginners.

  • Client


  • Date

    April 10,2023

  • Services

    Design, Website, SEO, Shopify

Project Goals

Enhanced User Experience

The primary objective of this project is to create an intuitive and seamless user experience. This will involve revamping the site’s navigation, simplifying the purchasing process, and ensuring easy access to product information and reviews.

Modern Visual Identity

A new, modern visual identity will be developed to enhance the overall aesthetics of the website. This includes a clean and dynamic design, cohesive color scheme, and high-quality product imagery that showcases the details of each bicycle and accessory.

Mobile Responsiveness

In today’s mobile-driven world, the website’s responsiveness on various devices is crucial. The redesign will ensure that the platform offers an equally enjoyable and functional experience across smartphones, tablets, and desktops.

Optimized Checkout Process

Simplifying the checkout process and integrating secure payment gateways will reduce cart abandonment rates and ensure a smooth transition from product selection to final purchase.

Product Categorization

The existing product categories will be refined and organized in a logical manner, making it easier for users to browse and find their desired items. The addition of filtering and sorting options will further aid in product discovery.

Personalization and Recommendations

Implementing personalized recommendations based on user preferences and browsing history will add a layer of customization, helping users discover relevant products and accessories tailored to their interests.

Interactive Features

The redesigned website will incorporate interactive features such as 360-degree product views, zoomable images, and video demonstrations, allowing customers to engage with products on a deeper level before making a purchase.

Reviews and Ratings

User-generated reviews and ratings will be prominently displayed on product pages, building trust and confidence among potential buyers.

Project Timeline

Expected Deliverables

Fully Functional Front-End Development

By undertaking this e-commerce redesign project, is poised to elevate its digital presence and provide cycling enthusiasts with an unparalleled online shopping experience. Through improved functionality, aesthetics, and user engagement, the platform will solidify its position as the go-to destination for cycling enthusiasts across Colombia.

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