Among small and medium-sized enterprises, this platform is highly favored. However, even prominent brands have found success on Shopify, with Budweiser, Tesla, and Penguin Random House UK being noteworthy examples.

Nonetheless, a few potential drawbacks merit consideration. Firstly, Shopify operates on a SaaS (Software as a Service) model, entailing a monthly fee for merchants utilizing the platform. This arrangement often proves cost-effective for smaller businesses, given the convenience of setup and usage justifying the expense. Yet, as operations expand, so do the associated charges. Additionally, Shopify stores offer fewer customization options compared to other alternatives. Thus, for businesses with intricate product catalogs and brands seeking to establish a distinctive identity, exploring alternative options might be advisable.