Magento – Adobe Commerce

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Main Description

Magento emerges as the preferred choice for a considerably larger number of B2B sellers and prominent brands, boasting heavyweights like Ford, Nike, and Coca-Cola among its users. 


Primary sales platform

In fact, when significant brands opt for Shopify or WooCommerce, it's often for auxiliary purposes, such as retailing branded merchandise, rather than serving as their primary sales platform. This preference stems from Magento's status as the most adaptable, customizable, and scalable option among the prominent trio of e-commerce platforms. With Magento, the potential to craft a distinct store and achieve effective scalability is unparalleled.

Development costs

Nevertheless, for a high-performing e-commerce site

However, a couple of drawbacks do warrant consideration. Firstly, Magento demands a substantial investment of development hours compared to its counterparts, resulting in higher initial site development costs. This represents the trade-off for the extensive customization capabilities it offers. Nevertheless, for a high-performing e-commerce site, these higher costs can be easily justified as an integral aspect of doing business.

Cult of the new

Considerable significance

The second downside might not be immediately apparent, but it holds considerable significance, especially for a platform necessitating extensive developer involvement. The technology stack underlying Magento is notably outdated. While various realms of the digital landscape follow the "cult of the new," Magento continues to utilize somewhat antiquated technologies and methodologies. Even Magento 2, introduced five years ago, although indicative of the platform's reliability, also indicates that a wealth of technological potential remains untapped.

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